Revolutionising dog nutrition with an algorithm
Happets creates tailored dog food based on the answers that owners give to a few simple questions relating to their dog's age, gender, breed, eating preferences, pathologies, size and level of activity.
Happets is a premium subscription service for customised pet food. It handles the entire fulfillment and delivery process from picking and packing the product samples to shipping them off to the home of the consumer.
Its underlying technology analyses a broad array of data using an algorithm and then turns that intelligence into specific nutrition instructions. This data-driven, custom-tailored approach gives veterinarians better insights and advice for shaping a dog's diet. It also helps the team provide a highly personalised treatment to each customer.
Happets belongs to Agrolimen, the Spanish holding specialised in consumer goods, with leading brands in food and pet food industries as well as quick service restaurants, including Gallina Blanca, and Affinity Petcare.
Our job was to optimise Happets' back office, which had been developed in-house, to encompass a wide variety of functions, many of which were interlinked.
We added new functionalities related to the subscription model management, orders management, and customer service suppor mainly. We also maximised scalability in their back office, eliminated most manual data entries, and redesigned the platform so it could be more usable.
The result is a slick application that sports a massive data of dogs and nutritional information while allowing veterinarians to easily manage large amounts of personalised orders. Since we started working for Happets, clients have increased 81% while orders have rocketed 181% more.
