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Improve your pet's diet with just one click: healthy, quick, yummy

We Feed Raw revolutionizes your pet's health care through advanced technology, providing a balanced raw diet that helps promote a long and healthy life in our four-legged friends. Simply enter basic data about your pet and our innovative algorithm will design personalized raw meals so he or she grows up healthy and strong.
Business management
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Personalizing your pet's diet with raw food

We Feed Raw is an innovative, premium subscription-based pet health brand, utilizing cutting-edge technology to offer species-appropriate raw meal plans for dogs. They deliver fresh, nutritionally balanced meals straight to their clients' doors, streamlining the process and eliminating the need for manual meal preparation.

Leveraging expert insights from veterinary nutritionists and advanced algorithms, We Feed Raw calculates the precise number of calories a pet needs each day based on factors such as breed, age, and activity level. After customers input the relevant information, they receive a tailored meal plan complete with detailed feeding instructions for their pet.

Headquartered in Charleston, South Carolina, We Feed Raw now serves an expansive clientele across 48 states in North America. Embracing their role in the tight-knit raw feeding movement, they foster a strong sense of community and consider themselves a family in the most literal sense.

The best raw food subscription for pets specialized in nutritious pre-portioned meals
Meals, of course, that are ready to be thawed and served. Through one click We Feed Raw provides dogs with the ideal nutrition to support a healthy life and overall wellbeing, from shinier coats to improved dental health.
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Defining the customer in very few steps

Pet characteristics are essential to We Feed Raw. The client can order food in one of three ways: pre-made boxes, bulk orders, or by setting up a custom meal plan. Custom meal plans are the most convenient option because the client will get tailored feeding instructions for his or her pets and get exactly what the pet needs.

Our goal was to bundle the most important features for We Feed Raw and, at the same time, create a frictionless flow so that the clients could introduce all the data and arrive at the payment page without any hesitation.

The result was this customer-friendly page that fulfills the dual intended goal: to collect a huge data of pets and nutritional information and to entice the customer to finish their purchase.

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An optimized back office is already half the battle

We Feed Raw's order levels were skyrocketing, so we designed and built their back office system from the ground up. It covers a wide range of tasks, many of which are interconnected, allowing us to create something truly tailored to their needs.

To achieve this, we introduced fresh features linked to managing subscription models, order processing, and customer support. Moreover, we improved the system's scalability, automatized the data input, and restructured the platform to enhance its user-friendliness.

We finally achieved our goal: a clean, easy-to-use back office dashboard with all the information they need at their fingertips.

A complete delivery means a happy customer

Customized subscriptions can be complex. For this reason, we wanted to create a specific section for the details of each order.

One of We Feed Raw's competitive values is product quality and personalization: the result of our work focuses on this very goal, thus creating a platform that can encapsulate all the information necessary for the deliveries to always take place in the most impeccable way.

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The healthiest subscription your pet can receive

Do you want to take your pet on a journey to eating better and being healthier? We Feed Raw is the greatest choice.

With this subscription, the meals your pet needs will arrive at your doorstep and you can just relax and enjoy your time with your four-legged best friend. Together, day after day.

Strategy and processes
Technologies:ReactNext.JsNode.JsNest.JsAWSKubernetes
Available in:Web platform
Experience:Digital productMVP DefinitionUser Experience
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